STOP RUNNING YOUR MOUTH AND LISTEN.

Done well, sales is easy like Sunday morning. So why aren’t you closing? What’s wrong? You. You’re wrong.

You run your mouth to every prospect and customer, yet your bottom line is suffocating. You’re an actor, not a salesman. Your prospects turn into customers, just not yours, because you’re a liar. They spend their money elsewhere. Convincing is a wicked thing to do, it doesn’t work, but you still do it.

Each day I send out a helpful recording to salespeople who are done convincing. I don’t ‘do’ things to prospects, I simply make it easy for the right people to buy. I know that prospects can be emotional. I am not. I don’t get excited when they say ‘yes,’ and I don’t feel deflated when they say ‘no.’ I understand that sales methods are stupid because those books and seminars and courses make you blind, deaf and broke.

A problem solved is money made. Sales is the heart of every company because nothing happens until something gets sold. I won’t convince you. Listen and hear for yourself.